We’re here to cut your cost of risk.

Business insurance broking for Australian SMEs and mid-market companies.

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How well is your insurance program looked after?

Here are six ways your broker could be letting you down.

Response times

When you email a question, how long before someone who knows your account answers?

What it costs you

Jobs wait on a certificate of currency, and you sign contracts with the insurance clause unread because the deadline would not move.

Knowing your business

Has your broker walked your site, or asked how your business makes its money?

What it costs you

Your broker knows what the renewal form tells them. Every change it missed, from a new site to a contract that makes you liable for someone else's loss, is a gap you find at claim time.

Renewal timing

How many days before renewal did you see this year's terms, and did anyone explain why the premium moved?

What it costs you

With days to spare there is no time to test the market or fix what pushed the price up. You sign what you are sent, and next year's renewal starts from the higher premium.

Continuity

Is the person on your account the one who built the program, or the one who inherited the file?

What it costs you

Each new person on your account means explaining the business from the start. When a claim comes in, nobody left can say why a limit was set where it was.

Claims

When you last made a claim, who did the chasing: you or your broker?

What it costs you

You lose weeks to follow-up calls, then settle for the first offer because nobody on your side knows the wording well enough to push back.

Total cost

Do you know what your insurance cost last year once fees, excesses and the losses you paid yourself are added in?

What it costs you

If the premium is the only number anyone tracks, the rest goes unmanaged. Nobody checks whether a higher excess or better risk controls would bring the total down.

How we are different

Trust and quality service go hand in hand.

Response times

A reply within one business day, from someone who knows your account

Every advisor works with a broking and support team who know your program, so a question does not wait on one person being free.

The team behind the advisors
Knowing your business

Nothing is placed until we have walked through the business and read the contracts

Discovery comes before any policy. We write down every exposure we find and hand the map to you, so the program does not live in one person's head.

How we work
Renewal timing

Terms and options in your hands four weeks before renewal

The strategy review starts three months out and the submission goes to market at six weeks. On renewal day the invoice is a number you have already seen.

See the renewal calendar
Continuity

The advisor who builds your program is the one you deal with at claim time

The true value of your cover is discovered at claim time, and this is when you need us most.

Who you'll work with
Claims

We prepare, lodge and argue your claim for the full recovery the policy allows

We know the wording and the insurer's expectations, and we push back when we need to. A contested claim is where clients most often see the value of having us in their corner.

What happens when you claim
Total cost

Your risk review sets out the whole cost of your insurance, with the premium as one part of it

We add up fees, excesses and the losses you carry below them, then show where a higher excess or better controls would bring the total down.

How we work out total cost

What is your Total Cost of Risk?

Most businesses measure the cost of insurance only by the annual premium. Ardent's Total Cost of Risk framework adds the rest: the losses you retain below your excess, what you spend on risk control, and the shortfall when limits or sums insured turn out to be too low. Seeing the whole number shows where risk is better controlled, transferred or retained.

A standard review starts and ends at renewal. This framework treats insurance as one lever in a wider risk strategy, the approach large corporates use, applied to Australian SMEs and mid-market businesses.

Standard review

  • Annual premium at renewal
  • Cover limits and excesses
  • Prior year claims history

Ardent's Total Cost of Risk framework

  • Claims frequency and root causes
  • Operational controls and risk quality
  • How the program performs under real loss scenarios
  • Retained risk and uninsured exposures
  • Program structure across renewal cycles

Your premium is just the tip

Four more costs sit beneath it, and at each one a standard approach and Ardent's part ways. Scroll to reveal them.

Iceberg cross-section showing the five layers of total cost of risk
Four hidden costs sit below the surface
A standard review only ever manages what's above the waterline
Keep scrolling to reveal them
Standard scope
What a standard review misses
Insurance Premiums
Your annual invoice
Retained Losses
Claims you absorb
Uninsured Exposures
Gaps no one flagged
Risk Control Costs
Prevention spend
Underinsurance Gap
The shortfall you fund

Select any layer to explore it

Insurance Premiums

The annual cost of transferring specified risks to an insurer. Visible, quantifiable, and the only number most renewal conversations are built around. It feels like the full cost. It is only the invoice.

Standard approach

Negotiates rates at renewal and benchmarks against prior year and market movement. The conversation begins and ends here.

What Ardent does

Positions your risk quality to earn better terms. Uses claims data, controls and program structure to make your business an attractive risk to write.

Retained Losses

The real cost of claims you absorb below your excess, uninsured events, and self-insured layers. Cash out the door that never appears on an insurance invoice, and is rarely tracked between renewals.

Standard approach

Not reviewed between renewals. Only visible when it appears in next year's claims history.

What Ardent does

Tracks frequency, severity and root cause. Uses retained loss data to set your excess strategy and build a claims record that improves your standing with insurers.

Uninsured Exposures

Risks your current program does not cover: contractual obligations, excluded perils, emerging liabilities, or structural gaps in how cover is arranged. Invisible until a claim arrives and is declined.

Standard approach

Identified only if the client raises specific questions. Coverage gaps are rarely mapped systematically at renewal.

What Ardent does

Systematic exposure mapping across operations, contracts, supply chain and emerging risks. Every gap is documented, then insured, reduced or knowingly retained.

Risk Control Costs

Expenditure on safety systems, compliance obligations, prevention measures and training. Most businesses manage it separately from insurance, yet it drives claims frequency and how insurers assess your risk.

Standard approach

Outside the standard scope. Insurance and risk management are treated as entirely separate functions.

What Ardent does

Integrates risk control investment into the program strategy. Prevention spend is shown to insurers as a marker of risk quality, which influences pricing and terms at renewal.

Underinsurance Gap

The shortfall when insured values or limits fall short of real replacement costs or liability exposure. It surfaces at claim time, after a major loss.

Standard approach

Relies on client-provided values and limit nominations. Rarely stress-tested against real loss scenarios.

What Ardent does

Replacement cost analysis, limit adequacy review and scenario-based stress testing. Identifies underinsurance before a claim forces it into view.

Standard approach
What Ardent does
Where it shows up

The gaps are found at claim time

Three examples of how a renewal-only program comes apart.

The indemnity period nobody revisited

A manufacturer's business interruption cover was set at twelve months when the business was half its size. After a storm takes the roof off, the building is back in ten weeks, but the orders take eighteen months to return. The last six months of lost profit are the owner's to carry.

What Ardent does

We recalculate the indemnity period and the declared gross profit at every review, against how long the business would really take to recover.

The outcome

With the right indemnity period in place, the loss of profits can be met, including the extra cost of working from a leased site while the roof is repaired.

The contract signed before the policy was read

A head contract makes the builder responsible for the site and for its subcontractors. The policy was placed off last year's form, so the principal's indemnity and the subcontractor cover are missing on the day a worker is hurt.

What Ardent does

We read the head contract before we place cover, then add the principal's indemnity extension and cover for work done by subcontractors.

The outcome

The claim can be met under the builder's policy, subject to its terms, and the job keeps running.

The sum insured that stopped keeping up

A building sum insured is rolled over at the same figure for three years while construction costs move. After a fire the rebuild costs more than the policy pays, and the shortfall is the owner's to fund.

What Ardent does

We check the sum insured against current rebuild costs every year and lift it at renewal when it falls behind.

The outcome

The rebuild can be settled on a reinstatement basis, without a cut for under-insurance.

These are illustrative examples. Every claim is assessed by the insurer on its own facts and under the terms of the policy.

How we work

How we reduce your total cost of risk

Discovery

We walk your site, then work through the business the way a new doctor works through your history: operations, loss history, what drives claims, and the exposures a renewal-only review skips.

Risk mapping

We work out where risk can be avoided, reduced, transferred or retained, and benchmark your program against the real loss drivers in your industry.

Program design

We design the program around your risk profile. Steadfast relationships open wordings, limits and markets that are otherwise hard to reach.

Ongoing partnership

We stay involved through the year: reviewing claims, watching for operational changes, and using every loss to improve the program before the next renewal.

Meet our team

The importance of timing

It takes time to complete renewal of your insurance program. The best results come from careful, considered planning well ahead of the due date. The aim is the best available outcome without last-minute surprises, leaving you to focus on what you do best.

  1. 3 months out Strategy review

    We work through what has changed since last year: new sites, new contracts, headcount, plant and equipment, anything that shifts your exposure.

  2. 6 weeks out To market

    Your submission goes to insurers with the risk information that earns better terms.

  3. 4 weeks out Options on the table

    You see the terms and pricing side by side, what moved the premium, and what we recommend and why.

  4. Renewal day Cover in place

    Cover is bound and documents issued on the terms you agreed.

What we cover

Every program starts with three questions

What could you lose, who could hold you responsible, and who depends on you.

What could you lose?

Assets

Buildings, stock, plant, vehicles, cargo and the revenue that stops when any of them do. That includes specialist covers such as Jewellers Block and Private Vault. Sums insured are set at today’s cost to rebuild or replace, since the figure on the books is rarely the one you would need.

See asset covers

Who could hold you responsible?

Liabilities

Claims from customers, the public, regulators and employees, and the personal exposure of the people who run the company. Limits are set against your contracts, since a principal or landlord often names the number before an insurer does.

See liability covers

Who depends on you?

People

Cover for the people who work for you, travel for you, and hold a stake in the business. That includes the workers compensation you must hold in every state you employ in, and key person and buy-sell cover when the business depends on one or two people.

See people covers
Who you'll work with

The person who designed your program is the one that handles your claim.

Relationships are key to good business outcomes, and we ensure the relationship we build with you flows through to when you need us most: at the time of a claim.

Each of our advisors works with a broking and support team who prepare renewals, place cover, issue certificates of currency, lodge claims and pick up the phone when your advisor is with another client. We know your account, so a question does not wait on one person being free.

Meet the whole team

Hear from our clients

Read them on Google

Let us find the gaps in your cover before a claim does.

Don't wait until an unfavourable outcome at your next renewal. Reach out for an obligation-free review of your program now to ensure you are best prepared.

Renewal due within the next 90 days? Reach out to us now.